“THE MISSION OF northstar management group is to help you maximize your entrepreneurial genius.

The team brings out the best in you and partners with you every step of the way to bring your business vision to life”.

My name is Dana Zilber Varrone and I am the Founder & CEO of northstar management group. I help wellness entrepreneurs reach the next level in their career by providing the guidance and support they need to excel in their business. But trust me, I’ve been there.

I’ve been working in the Wellness Industry for over 17 years, and have seen or personally undergone almost every pitfall Fitness Coaches and entrepreneurs can experience.

From professional burnout, to personal isolation, to the desire to expand but having no one to provide guidance -- I’ve been in your shoes and I know what it takes to turn even the most difficult circumstances into fuel for success.

I began my career as a personal trainer at Equinox Fitness Clubs, working with gym clients at various locations in NYC. I worked my way up, and was eventually given responsibility for improving the way the entire personal training staff operated company-wide. Traveling across the country for Equinox and working with other managers and trainers, it became clear to me that being a fitness professional can often feel like a lonely endeavor – even when working for a massive high-end fitness chain.

After a few years at a commercial gym, it was time to head out on my own, to create a business for myself - something I owned, something that was mine.

I built a six-figure personal training business that included celebrities and stay-at-home moms, high-level executives and fellow fitness coaches. What started as only fitness coaching rapidly expanded to nutrition counseling and professional coaching, with many clients working with me for over a decade.

Over the last 10 years, I’ve honed my leadership and management skills and have been consulting for various gyms and online health and fitness businesses, from high-end chains to CrossFit boxes to online supplement companies and start-ups to bloggers and influencers. I’ve created systems to increase profitability and effectiveness, and coached staff on their personal and professional growth.

I’m also an avid powerlifter and strength nerd, a former member of Mark Rippetoe’s Starting Strength Seminar Staff, and have created and run strength workshops internationally for hundreds of people.

My mantra about strength is “strength on the platform results in strength in all areas of life.”

Today, I don’t consider myself a success simply because I know how to create superstars in commercial health clubs and personal businesses or that I have taught clients how to build and maintain strength, like I did at the start of my career. These are all great skills to have.

But true success for me is helping another entrepreneur push past old stories and pre-set limitations to become their own ideal and take their business and life to the next level.

I’ve done it, I’ve helped others do it, and now I want to help you!

In Strength, With Love -

Dana