Your business, like a muscle, gets stronger through stress & adaptation outside your comfort zone to create the results that you want. 

Once you've gotten your Roadmap in the VIP Intensive, it's time to put in the work day in and day out to reach your goals & EXCEL. This is where the VIP 2.0 comes into play.

Accountability is the name of this game. 

What's Included?

  • 60-90min Strategy Call 1x/week
  • Unlimited Email Support
  • Access to a private forum where we'll track your company's roadmap progress, share notes and documents and receive feedback on your work
  • Connection to Subject Matter Experts & other Resources
  • Business Management Consultancy
  • Admin / Operations Support
  • Team Building / Culture
  • Financial Planning


Monthly Retainer Fee


This service is only available to health & fitness entrepreneurs who have completed the VIP Intensive.


What People Are Saying About This

I can’t begin to thank Dana for her continuous help and leadership day in and day out! It’s such a relief to have guidance and structure for me and my staff. It’s very difficult to run a business while still watching out for the best interest of everyone, including myself. She has taken a lot of pressure off and it’s made a difference in the quality of my life, my staff’s effectiveness, our member experience and our bottom line!
— Inna Koppel, Owner @ Woodmere Fitness Club
I began working with Dana roughly mid-way through my first year taking on the role as Head Coach of a CrossFit gym, having left my career in public health research & policy behind to dive headlong into my passions as a fitness professional. Her wealth of experience regarding how to understand and meet fitness client needs, as well as in creating streamlined processes to systematize operational processes of a growing fitness facility, were an invaluable asset to building our community of gym members as well as our staff in order to meet burgeoning needs. But perhaps most vital and remarkable was her ability to fearlessly develop a truly self-reflective, transparent staff culture–one that allowed us to better understand our own true career goals, our personal motivations, and ultimately helped us craft our own trajectories of professional development. She is in many ways a coach’s coach: she has a gift for facilitating meaningful discussion, substantive self-reinvention, and inspiring excellence.
— J. Gabriel Tungol, Head Coach CrossFit Queens